When you are called upon to explain RSS feeds, what do you say? You may stumble around and hem and haw, or you may go directly to a site that will define it for you, but consider the ramifications of doing so. Unless you can explain RSS easily, you’ll find that you are missing out.

If you are like many people out there, you are trying to get attention online and you are not going to do that unless you have an RSS feed set up. Take some time and consider what an RSS feed can do for you. Once you do, you’ll find that it is an extremely simple and very basic way to get the readers that you do.

The first step that should come to mind when you want to explain RSS feeds is that you should know what they stand for. It is nothing very complicated; RSS is just short for Really Simple Syndication.

In this case, syndication simply means creating media and making it more accessible in several different avenues. Now, you should not mistake this to mean that you are changing media, although that can certainly be done. Think about it this way: the comics in the paper are syndicated. They are run in several different papers all over the country or even the world. You can bring this concept to your work and distribute it world wide as well.

Now that the term RSS feed has been defined, the next logical question would pertain to its relevance. Actually, RSS feeds have only gained importance over the last few years. As the internet has grown and matured, more and more people have created blogs and media sites. These sites are updated and checked on a regular basis, often daily. Many people have several sites that they manage, so webmasters are seeking ways to attract traffic to their sites, with as little pointing and clicking as possible.

Ideally, they would prefer to have the ability to visit just one site and get all the products that they need, such as news, content, articles and other media. This is the importance of explaining RSS, particularly to web marketing newbies.

When you make your products available via RSS feeds, that means that you have given your readers instant access to every new product that you create. Those products are traveling straight to their reading list where they can check it out over their morning coffee if they like. Forget sending them reminders to click on your site, they just have to open their page and, bam! There it is, ready for them. It couldn’t be much easier.

Over time, your RSS feed will become a part of their daily routine, a way of life for them. Take a moment to think about this. Your products, your name will become a household word. It is well worth the time and effort to learn this, so think about how you can best make it work for you.

Setting up your own RSS feed is very easy. Many established sites, such as MySpace and Blogspot already have RSS feed options in place. If you are already blogging on these sites, it can be very easy to set up your feed.

Now it is time to do your homework. Do some research and make sure that you know exactly what RSS is, but more importantly, learn why it is important to you and your site. Then just on the opportunity.