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January 22, 2009

Use the Network ? Attract Browsers

by Theo McLanahan

Utilizing forums is a great way to draw browsers to your website. Message boards is a way for a network of people to post information, or gather information and interact with people who could be a customer. Using these message boards and forums will help get your website out there to be viewed by others.

When you post on a forum your signature line is possibly the most important aspect. This is where your put yourself out there. You may decide to include some type of graphic that displays your symbol that you use for your website. You definitely want to include an easy link to your website. Your signature line should be included in everything you post so that when people read and their interest grows they have quick and easy access to your website.

When you are new to a forum, post an introductory greeting and let people know who you are. These forums are a great way to build relationships. However, it takes time to build relationships and establish credibility. Try to post regularly and avoid blatant advertisements of your business. Forums often attract a number of spammers whose sole purpose is to advertise their site. These spam messages are usually deleted by the forum’s moderators.

Concise and informative answers given to questions posted on the message board will present you as an expert and will draw people to you and to your site the next time they need information on that subject. You will then be developing their trust and reliance on you. A relationship is developing and a potential customer has been born.

You can also include links to your opt-in pages for your newsletter. This will drive traffic to your site and increase the amount of people on your mailing list. Adding links to your newsletter that leads to articles and other information on your website will further increase the amount of traffic to your site.

If you are offering an e-course, a special report or some other discount for a product or service on your site, include a link in your forum posts. The members of the online communities you belong to will want to take advantage of your special offers.

Face to face is still a great way to advertise. You may be surprised how many recommendations you can get from your friends just talking about what you have to offer. Making friends online gives you access to a potentially global customer base. Through word of mouth your information or product can be circulated worldwide in a short time. Never underestimate the value of good online contacts. Networking is the key.

By building relationships with other forum members, offering helpful information to establish yourself as an expert, and placing links to your website, you will be able to add a steady stream of traffic to your website.

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September 2, 2008

Staying Updated With Blogs

by Ricardo d Argence

Now that most people have the internet, the local news doesn’t do it for them. We would like to see local stories covered in more depth that local TV news can provide. Alternatively, perhaps you enjoy being aware of local events but you despise having to adhere to a time schedule. In order to get information about the new story you have to hear forty minutes of bad reviews that you have viewed previously.

Luckily for us there are blogs available online that keep readers updated on the latest information. You are even able to find all of your favorite television stations broadcasters online. News blogs are great for people who are interested in reading about specific topics because the posts are often categorized by topic. For example recently blogs have erupted on the scene and have taken American political opinion by storm. Blogs and political opinion happen to play a large role in American politics now.

Politics are not the only subject that are talked about on blogs. Bloggers usually have something to say when any kind of news breaks. Iraqi citizen bloggers were extremely popular during the time Iraq was being bombed by the United States. Blogs give readers the chance to hear first-hand information from eyewitnesses. Clearly, large corporations control television news and other mainstream media sources. Before a story reaches you, it has been filtered several times. I think I speak for many people when I say that I don’t want my news filtered or censored.

In order to stay on top of the latest events and posts, you are able to utilize a blog RSS feed. Get all your favorite blog updates at once for free with Google Reader.

When you create a Google account, your favorite news fees can be shown on your home page when you customize it to your taste. This same service is offered by Yahoo. This is probably the most convenient way to get your favorites blogs. Viewers that provide a variety of options to show and filter what you have selected to view can be downloaded and installed on your computer.

If you prefer you can receive your feed by email too. Most blogs offer this kind of service and you will get an update daily (or as often as the author updates it) on your inbox. This is too a good way to stay at the top of the news of the themes that most interest you. Personally this is my favorite way to receive updates, since I always check my email several times during the day.

If your favorite blog doesn’t offer some of this options, you can ask the author to include it. Most of them will be happy to give you this kind of service to their readers. Although most blog software nowadays have this options installed by default, so it is usually just a matter of activating them.

Presently, I am more inclined to read blogs than to watch the news because I like to be informed without having to sit through commercials.

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Filed under Forums, News by Ricardo d Argence

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